Co-op Insurance to collaborate with Amazon Ads in European exclusive pet insurance drive

Amazon customers who buy pet related products to be given £15 Amazon credit when they buy Pet Insurance from Co-op

Promotion to run through November until January 31st 2023, with customers able to use their credit until April 30th 2023.

Leading provider of pet insurance, Co-op Insurance has announced a European exclusive collaboration with Amazon Ads to promote its pet insurance product in the UK.

Pet lovers who shop for any pet products in the Amazon UK store and app will now be able to click through to discover Co-op Insurance’s Pet product offerings, obtaining a £15 reward in Amazon credit* for each policy purchased through the Co-op website. The offer is available now, running until January 31st 2023.

Customers who purchase a policy with Co-op Insurance will also benefit from; 24/7 access to vets online, a discount for rescue pets, whilst Co-op members will also get a discount in their first year.

Those wishing to take advantage of the deal can do so by taking out a pet insurance policy via the Co-op website. The Amazon credit will be activated once the pet insurance policy has been in place for at least 30 days and will be available to use on any orders dispatched from and sold by Amazon until 30 April 2023.

Carl Sharples, Head of Sales and Marketing at Co-op Insurance said: “We are excited to unveil this exclusive collaboration with Amazon Ads. Through the reach Amazon has via its website and app, we are confident the added incentive will make more pet owners consider looking into an insurance plan for their beloved pets.

“Whether taking advantage of Black Friday sales to spoil their pet with some new toys, or just placing an order for their pet food of choice, pet lovers across the country will be able to learn more about our Pet Insurance offering and use the £15 Amazon credit towards doting on their companions.”

The exclusive offer is only available directly via the click-through link generated for Amazon customers and will not be applied to purchases made via the Co-op Insurance website directly, or on aggregator websites. The offer cannot be used in addition to another offer and will not be activated if the plan is cancelled within the first 30 days of the policy start date. For any purchases that exceed the value of the £15 Amazon credit, customers can choose to pay via credit card, debit card or other Amazon.co.uk gift cards.

*£15 Amazon credit limitations to what customers can buy with it.