Wednesday, 20 July 2011

Urban Pup is off to see the wonderful Wizard of Oz, and Toto!

High fashion online retailer Urban have been appointed pet partners to Andrew Lloyd Webber’s sensational new musical, The Wizard of Oz. Urban Pup have been chosen to outfit Toto in a specially made sparkling Emerald Green Crystal Collar and Lead set!

Toto will appear on stage wearing the collar and lead set with Dorothy played by Danielle Hope. 19 year old Danielle is making her professional debut as Dorothy in The Wizard of Oz at the London Palladium after winning the BBC’s smash hit Over the Rainbow.

The show opens in 1930s America and in keeping with the mood for these early scenes Toto wears one of Urban Pup’s plain and smart brown collar and lead sets. However, when Toto and Dorothy reach the glittering Emerald City the characters get dressed up to the max, with Toto looking fantastic, debuting Urban Pup’s Emerald Green Crystal Collar and Lead set.

Urban Pup Managing Director Denis Kelly, who attended The Wizard of Oz musical said "The show was superb and so was Toto, he played his part to perfection and I am pleased to report that Urban Pup’s Green Crystal collar and lead set looked like a million dollars. Against the backdrop of the London Palladium plus an amazing set and with a wonderful cast Urban Pup’s Green Crystal collar and lead set fitted in perfectly."

Denis added, "We are delighted to be partners to this great show. As with all Andrew Lloyd Webber’s musicals anyone paying a visit to the world famous London Palladium will be in for a great evening’s entertainment, kids will love it and so will those big kids, better known as the parents!" is an online retailer specialising in high fashion outfits and accessories for dogs. provides the fashion conscious with stylish unrivalled couture for pets. The range provides all the clothing and accessories that a dog would ever need from stylish coats and pretty dresses to stunning lead & collar sets. Each piece of clothing has been personally selected based on its design, quality and overall fashion appeal.

Visit for more information.

Monday, 4 July 2011

New look pet insurance policies keep Petplan well ahead

With in excess of 250 pet insurance policies now in the market, the industry is becoming a minefield for pet owners with varying benefits and levels of cover often confusing them to a point where they think they’re getting lifetime cover but instead trapped with a restrictive policy.

However, to make it easier for pet owners to understand the types of cover available, Petplan the UK’s largest pet insurance provider, has launched a new look policy range which will also give pet owners more comprehensive cover.

Simon Masding, Petplan’s Head of Sales and Partnerships said since Petplan started 35 years ago the pet insurance market and vet industry has changed significantly, especially in the last few years.

“Advances in new technology and better diagnostics allowing vets to save and treat more pets means our policies need to evolve so that pets can continue to get the best possible treatment.”

To better understand these changing market dynamics Petplan undertook extensive research with vets, breeders, charities, customers and non-customers.

The feedback showed that despite having the most comprehensive policies in the market, it was important for Petplan to more clearly communicate their range of policies to shift away from the confusion created by other brands and meet the changing demands of pet owners better.

This has led to the specialist insurance provider simplifying their policy range, adding and increasing each policy’s benefits and developing easy to understand policy names.

Petplan’s new look policies for both cats and dogs are:

• Petplan Ultimate – Petplan’s most comprehensive Covered for Life® plan with exclusive additional benefits and up to £12,000 vet fee cover for complete peace of mind. Maximum protection for maximum reassurance.

• Petplan Classic – Petplan’s most popular plan providing comprehensive Covered for Life® pet insurance for accidents and chronic illnesses. The original Covered for Life® policy.

• Petplan Essential – providing high quality 12-month cover for accidents and illness. Petplan quality at an affordable price.

Zeta Frasca, owner and practicing vet at Kitten to Cat in Richmond London says a lot of pet owners find pet insurance really confusing to understand all the fine print especially with many insurance companies not making it clear that although your pet is insured they are not covered for life.

“These changes will not only make it clearer for the pet owner but it will also make it a lot easier for us as an industry to explain pet insurance to our clients, which is really important,” says Zeta.

In terms of the new benefits for each policy, pet owners now have greater flexibility with the Petplan Essential and Petplan Classic policies allowing them to add optional death cover, and Petplan Classic policy holders will also be able to choose between £4,000 and £7,000 worth of veterinary fee cover.

Petplan Ultimate has significantly increased cover limits across the policy including complementary treatment and loss by theft or illness. They’ve also added extra benefits such as a pet owner support pack, a Pet Bereavement Helpline provided by Blue Cross and access to the Petplan legal helpline.

“We’re always looking at ways we can better keep pets healthy and owners happy and these changes will compliment our ability to pay vet practices direct and settle 90 per cent of claims within 5 working days,” says Simon.

For details of Petplan’s new look policies visit or call
0845 077 1934 to talk to one of their sales teams.